"Still The World's Largest Electronic Music DJ Promo System" - 2026

Reaktion is a modern and powerful series of promotional services for ProducersRecord Labels and music industry professionals who know and understand the value of having specialists take care of the process of showcasing releases to the relevant audiences both inside the walls of the industry through our best in class Inflyte and Reaktion DJ promo platforms and outside the gates with fan-facing technology that amplifies music on Spotify/DSPs and more. We don’t pretend to do it all – we chose a specialist domain and became the best in the world. We’re less of a Swiss army knife – perhaps more like a sword. That battle only ends one way.

With over a decade of in-house music industry experience, you can be at ease knowing that your music is as important to us as it is to you. When it comes to new music, it’s vital that the correct people are aware that your release is coming.

If you’re letting your music go under the radar, Reaktion can help ensure you have the best chance of success. Cutting through the noise of over 100,000 music releases per day has never been more critical. Labels and Producers using Reaktion place themselves in the top 1%, and we’ve got the data to prove it. Modern digital music is only as disposable as the efforts that are worked into the strategy of the artists and labels. The 99% are floating blindly into the abyss – but we’re on the team of those who believe that their music is worth more than that.  

Our targeted tastemaker promotions have been designed and tweaked over time to maximise impact.

We service a targeted selection of tens of thousands of hand-picked DJs in Electronic Music all subscribed to receive our targeted promos including:

International AAA DJs, DJ Mag Top 100 DJs, Festival & Touring Club DJs, Boiler Room DJs, FM Radio DJs In Every Continent, ADE Annual Placements, Key DI.FM/Mixcloud/Apple Music, 1001 Tracklists Verified DJs, Globally Syndicated Radio Shows, Popular Social Media Live Stream DJs, Record Label A&Rs, Ibiza Residents, Berlin Residents, Tastemaker DJs, Regional DJs In Every Continent, Internet Radios/Curators, Buzz Charts, Regularly Touring DJs, & More.

We’ve made a series of upgrades to our platform and service for 2026 to ensure that all our users get the best possible service.

These include:

A refresh of contacts to ensure our database is 2026-ready

Hundreds of breakthrough DJs from the last 6 months added

Continued upgrades to the platform infrastructure for ease of use

Refreshed and re-imagined packages

Higher deliverability rates than ever

These updates have changed our operations, but one thing has not. Reaktion is still the industry’s go-to service provider for those who know that real-world support is the key to hitting dance floors and the airwaves.

SPOTIFY: Stress Free Playlist Placement Services

Unlock the full potential of your releases with our innovative Spotify Playlist Placement service. Our powerful system targets decision-makers from a pool of over 70,000 playlists, giving your DSP results the best possible chance of success. With our unique approach, you can get your tracks heard by the right Curators who make the decisions on popular playlists for your genre.

DSPs are finally waking up to bot-driven streams and bringing down the hammer on distributors, labels and artists alike. That’s good news for the likes of Reaktion where Curators are guilty until proven innocent to protect the integrity of our resources.

With the help of AI and automation integrations, it’s never been easier to categorise the legitimate from the bad players, resulting in a high-confidence system that keeps our users safely away from undesirable placements whilst still delivering results that deliver on transparent performance and not stagnant “reports” full of “nice track, but not for us” campaigns pouring money down the drain.

NEWS: Reaktion Joins AFEM

AFEM is the trade association created to connect, and represent the common interests of companies and individuals whose business is Electronic Music.
 
AFEM membership now includes more than 220 company members across 25 countries with an Operational Team work to ensure that AFEM operates in a way which reflects, promotes and preserves the best of electronic music culture and brings members together as a community to solve issues and develop commercial opportunities.
 
Fellow members include the likes of: Axtone, Beatport, Boiler Room, Defected Records, DJ Mag, Inflyte, iZotope, Kling Klong Records, Mixcloud, Mobilee, Native Instruments, Pioneer DJ, PRS For Music, Soudcloud,  Symphonic Distribution, Traxsource, WARM, WME, many more and now Reaktion.
 
Reaktion is glad to be a part of this group which holds industry-leading collaboration, sharing of ideas and dedications to the future of the electronic music industry. We as a business are always seeking new ways to establish faith and trust in online business by aligning our projects with fellow industry leaders.

Your Music, Our Decade+ of Networking & Influence

We service to a targeted selection of tens of thousands of hand-picked DJs in electronic music all subscribed to receive our genre targeted promos including:

DJ Mag Top 100 DJs – International DJs/AAA – International Radio Playlist Programmers – Festival & Touring Club DJs – FM Radio DJs In Every Continent – Key DI.FM/Mixcloud/iTunes Shows – 1001Tracklist Shows – Annual ADE Focus – Popular Social Media Live Stream DJs – Record Label A&Rs – Influential Podcasts – Ibiza Residents – Tastemaker DJs – Internet Radios – Buzz Charts – Regularly Touring DJs & More

At Reaktion, we are dedicated to providing high-quality music promotion services at a fair and transparent price. Unlike some services that employ opaque pricing tactics to maximise profits, we prioritise being upfront and honest about our pricing. That is why we utilise a consistent pricing model that does not fluctuate based on who we are working with.
We aim to ensure our users have complete clarity and confidence when collaborating with us. This is why we display our prices clearly and transparently, so you can see exactly what you will be paying for our services. We never concoct prices based on what we think any individual or business will pay—instead, we believe in treating all our customers with fairness and respect.
At Reaktion, we are committed to building long-term relationships with our customers founded on trust, quality, and value. If you are seeking a music promotion partner you can rely on, we invite you to explore our services and experience the Reaktion difference for yourself.