REAKTION DJ PROMOS FAQS
Thank you for considering Reaktion DJ Promotions for your release. Below is a collection of the most asked questions we receive about our operation. From campaign timelines, to payment security and service authenticity – this document will help to clear your mind and assist to determine if we are right for you and your release. If your question is not covered here, be sure to ask and we’ll make sure to add it!
Contact firstname.lastname@example.org for further info or to confirm your order.
What is Reaktion?
Reaktion is a DJ promotion service for producers and record labels that need a helping hand in promoting their music to thousands of DJs to collect feedback, ratings and support.
Why should I use Reaktion?
If you release digital music via Beatport, Spotify, Soundcloud and other online platforms, the hardest part of the process is actually generating interest and listeners. Reaktion supplies thousands of DJs with your release and pitches for support through plays on radio shows, guest mixes, live shows, social media streams and more. This added visibility from DJs to their followers is a powerful and organic way to grow the overall reach of your release.
Do I need to supply my own contacts/DJ list?
No. We have a massive subscribed database of DJs that receive our promo WAVs/MP3s in media rich, branded e-mails through an integrated system that enables our DJs to preview, comment, rate and download promos.
How Does Reaktion Send Out Promos?
Reaktion exclusively uses Promoly for sending promotions. Their industry-leading platform has a strong reputation and reliable interface that allows us to distribute powerful campaigns on a tightly controlled and secure system that is professional and GDPR compliant. Their 3% list rule ensures that ours and all of their users are only using clean and active mailing lists that you can trust.
How do I order my promotion?
Firstly you will need to decide on a package to order. Once you have that decided make your way to our order page below where we will ask for all of your release details along with information regarding the payment.
Do I get a report?
You will be given a link to watch your promotion grow live. You will be able to access the platform and watch DJ feedbacks come in any time you wish.
What does the promo timeline look like?
Once you have ordered the promo and paid, you will be asked to submit the assets for the release including the MP3s, artwork, social media links and other relevant info. Reaktion will then arrange your promotion via our platform and schedule distribution to DJs and line up a series of feedback reminders, the number of which varies on the package ordered. You will be provided with a link to monitor results live and at the end of the promotion we can export you a PDF report for your records.
What genres are accepted?
We have specialist lists for all sub genres of electronic music.
How many DJs will receive my release?
We currently have 60,000 subscribed DJs. Each DJ selects which genres they receive, so only relevant releases will be received by our DJs. Our most popular genres are the various sub genres of House, Techno & EDM. Your promo will not be sent to the full database, but only to those that are subscribed to the relevant genres being sent to avoid sending unnecessary promos.
Which DJs do you send to?
We promote to all DJs for improved support for our clients. We include:
– DJ Mag or Resident Advisor Top 100s
– International DJs/AAA
– International Radios
– Festival & Touring Club DJs
– FM Radio DJs In Every Continent
– Key DI.FM/Mixcloud/iTunes Shows
– Influential Podcasts
– Ibiza Residents
– Tastemaker DJs
– Internet Radios
– Tastemaker Radios
– Buzz Charts (Music Week Cool Cuts, DMC, Billboard)
– Regularly touring DJs
& many more influential tastemaker DJs.
What big name DJs can I reach?
Of the thousands of DJs that we’ve seen using Reaktion, we have been lucky enough to receive attention and support from a long list of the world’s leading DJs. Below is just a sample of the big hitters spanning multiple genres that we’ve seen engaging with Reaktion promos.
What is your average response rate for an Ultimate Reaktion promo?
A solid release can expect 100-200 DJ feedbacks. 200 and above would be considered above average. We’re so confident in our service that is we do not hit 100 DJ feedbacks within 8 weeks of promotion, we’ll extend your promotion a further 2 or 4 weeks until we do. If by some miracle we still can’t hit 100 feedbacks, we will refund you IN FULL, no questions asked.
Who have you promoted releases for?
Some of our favourite jobs include Armada Music – Todd Terry – Hardwell – Henry Fong – Jason Rivas – 99 Souls – Spinnin Records – Virgin Music – D.O.N.S. – Roger Sanchez – Ronn Carroll – Sirup Music – Dirty Dutch – Mesmeric Records – The New Division – Vanilla Ace – The Saunderson Brothers – Kaisen Records – Magik Muzik/Black Hole – Peak Hour Music – Karol XVII & MB Valence. We have serviced over 500 promos and you can see a comprehensive list of those here:
Below are some personal highlights:
How long does a promotion last?
An Ultimate Reaktion runs for 8 weeks, Pro Reaktion for 6 weeks and Standard Reaktion for 4 weeks.
Who should order this service?
Our services are regularly ordered by artists, labels, managers, promoters, PR agencies and more.
I'm a Producer/Artist, shouldn't the record label be doing this?
Unless you’re signed to the likes of Sony/Virgin (who we’ve also promoted releases with) the fact is that promotion should be done by everyone involved including the artists. If you’re an artist that just lets the record label take care of everything, chances are that your releases are not getting enough attention in the promotion department and unless you’re a superstar, you’ll likely not be welcomed back to the label again. Check for legal peace of mind for sure, but 99/100 times we’re all good to go here.
Take your last release and look at the promo job done on it. Did the label provide a service that made sure that the world’s DJs were in receipt of your release? Did you receive a large report detailing all of the feedback and support? If the answer to that is no – you might find success with Reaktion.
Is my payment safe and secure?
By preferring payments via Paypal – we’re able to give customers control of their payment. Paypal’s chargeback system protects buyers from scams and other untrustworthy services. We appreciate the nature of this business and that not every service on the market is honest, so we’ve made it easy to buyers to claim refunds for safety and confidence. You can read more about Paypal’s chargeback system below, but in short, if you’re not happy or feel let down, you can trigger a refund yourself.
More on chargebacks
Can up and coming artists get good results?
We have serviced artists and labels on all levels and find that we have a powerful system that can give up and coming artists a much-needed boost. By having a long list of DJs that have supported your release moving forward can help to impress bigger and better prospects for labels, artists and press.
Can Reaktion help me rise up the Beatport sales charts?
A successful promo with us can and has regularly helped to boost chart position. Charting in your genre is a side-effect of a good promotion that has been supported roundly by a number of influential DJs. Getting support from DJs results in more listeners. More listeners can translate into more record sales. More record sales translates into improved chart positions. We do not guarantee chart placement as we are an organic promotion service and the decision to support or not falls into the hands of each DJ individually.
Do you deliver promos to radios?
We have a large contact database of subscribers that services radio DJs, podcasts and playlists around the world.
Do we need a press release?
No. We can write your release text for you with minimal details.
What Is Your Refund Procedure?
Reaktion WILL provide a refund in the following circumstances:
Your promo has less than 80 DJ comments after 8 weeks of promotion and has been extended 2 then 4 weeks with no resolution
Your request for info via e-mails are not responded to within a week of sending (pending 1 reminder)
Any other site terms are broken
Reaktion will NOT provide a refund in the following circumstances:
You receive some negative comments and do not like the feedback given to you by tastemaker DJs
You did not receive support/comments from particular DJs
Can I receive your promos?
Maybe. We have a strict selection process for DJs and do not accept public applications. If you are an influential, regularly touring DJ with a following – we may be able to accept you for Reaktion promos.
Can I promote an older release?
Yes. We accept older releases and unreleased promos alike.
Can I see a sample report?
Of course – please see a link just like the one you would receive for your promotion. Make note of the over 600 DJs that have responded, not bad right?
Can I promote an EP?
We accept releases with up four single MP3s or remixes of up to 4 tracks. For larger packages contact email@example.com with details for a quote.
Can I promote an unofficial remix/bootleg?
Yes as long as the remix is not being sold for profit.
Can I order a batch?
Can you promote on Spotify?
We offer a Spotify Playlist Pitching service in which we will distribute your release to our network of playlisters. This is a secondary and supplementary service for Reaktion but users are getting great results from playlist inclusions on numerous influential playlists.
We use a combination of internal and external tools to maximise the reach and power of our Playlist Pitching services. Spotify rely on a combination of algorithms and internal curators to compile their playlists, but we have access to a vast pool of third party networks and individuals that manage thousands of playlists across multiple genres. Using these contacts to our advantage, we’re able to reach powerful decision makers that are constantly looking for the best new music around to keep their playlists fresh and their followers well stocked with new content.
Each of our Spotify promos is specifically genre-targeted to reach the optimum audience to improve approval rates and success. We have detailed records and an informed that are able to drive campaigns to the right decision makers at the right places to secure playlist features.
Our promos result in reviews initially and then when approved, your song will also be added to a playlist for the curator to share with their followers.
On average a playlist will keep a song on their playlist from somewhere between 14 days and 2 months.
For more info on Spotify promos, contact firstname.lastname@example.org.
How does Soundcloud promo work?
We use a non-public partner platform that generates reposts and spreading of our clients’ releases on Soundcloud. Our platform can detect bot followers and as such can bypass suspicious looking accounts to ensure that our promos are only picked up by accounts that can verify their followings as organic through an engagement to follower ratio algorithm.
What’s the difference between the packages?
The process for each DJ promo package is the same, the difference is the length of the promotion which changes the number of feedback reminders that are sent. It is common for a feedback reminder to boost a promo by around 25% per extra mail sent, so if you add up 4 feedback reminders to a promotion, you’d expect double the results. That is why our packages are priced accordingly.
Does Reaktion reach a global audience?
Absolutely yes. We have scaled the planet for DJs in every continent and compiled what we believe is the most comprehensive promo pool in Dance music.
I received an e-mail from Reaktion, where did you hear my release?
Our team constantly have their ear to the ground for quality new releases and if you’ve been contacted about Reaktion from a member of the team, they will have heard your release either on a radio show, mix, on Mixcloud, Beatport, 1001Tracklists or Soundcloud usually.
Do DJs Reaktion send promos to pay for them?
No, DJs do not pay to receive the promos.